Pete Radcliffe: Non-Executive Chair

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Pete Radcliffe has been a key part of the DA Techs’ senior team since 2016. 

As non-executive chair,  Pete provides ongoing Board level business-focused advice. His objective view supports the senior management team and focuses their attention on business growth through research and innovation.

With 40 years of management experience, combined with 25+ years of director-level experience, Pete is incredibly experienced in supporting new and ambitious businesses, and has been instrumental in helping DA Techs hone their innovative approach to bringing the skills, quality and equipment to their trade offerings, including most recently Wheel Pods. 

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Brand Promise

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We are driven by quality and service, even when nobody is watching.

Brand Personality

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Guiding Principles

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